Gen Z and Dating Apps
Do the students of the UK like dating apps? If so, how do they use them and which are their favourites?
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Student sampling made Simple
With over 8 years of expertise helping brands nationwide reach over half a million students at over 180 Universities every year, your brand goals couldn’t be in better hands.
Gen-Z students are not just the next generation of shoppers, they are the influencers and brand ambassadors of the future.
With exclusive access to University halls accommodation and 530k+ new students embarking on a life of independence each year, our Dig In welcome boxes and hall drops create a unique experience that delivers positive brand affiliations that can last a lifetime.
Proud to deliver huge reach, low wastage and high ROI, with every product or brand promotion in our packs, we can provide both quantitative and qualitative data driven by our innovative student app and robust insight gathering. With sector exclusivity guaranteed, you can build a campaign with consultancy, sampling and market research all in one.
Easier than saying brand planning five times
When it comes to setting your brand vision, complicated or slow aren’t words you look for. At Dig In, whether it’s student sampling, Gen-Z insights or a combination of the two, we pride ourselves on working closely with our brand partners to create tailored, time and cost-efficient campaigns to simply deliver the results you need.
1. Book a Consultation
Let’s talk and dig into the details. Every brand is unique, and we work out the best strategy for you to get your products into the most influential hands fast.
2. Choose Your Campaign
Once we’ve worked out your goals and objectives, we’ll take you through your options. Then we lock out your competition and create a bespoke plan to put your products in the right place at the right time.
3. Get Driven Results
Now we dig deep into the data. You’ll get access to comprehensive reports that’ll help you make better marketing decisions. Plus, we’ll keep you informed on what sparks the imaginations of your next generation of consumers long-term.
Your brand is unique, so are our insights
At Dig In, we understand that no two brands are the same and neither are their ambitions. That’s why we offer unique ways for you to connect with our Gen-Z communities.
Through our student sampling activities, our bespoke student-centred app and our social channels we have unprecedented access to the likes, dislikes, thoughts and behaviours of Gen-Z audiences.
Championing their voice we help Gen-Z share their opinions through interactive content and surveys to help inform brands on their strategic approach. We find out what brands students are loving and what they really think about your products, providing honest feedback and data insights. Exploring this data, we can help your brand find out what consumers want and how to turn them into a brand loyalist. So sit back and watch your brand thrive - we’ll do the rest.
Results you'll want to shout about
The campaign that blocked out the cola competition
Dropping in Pepsi Max bundles to niche communities within universities drew up some refreshing insights. After trying the drink, 61% were more likely to buy it again. 42% of these individuals would purchase it instead of their “usual cola brand”. Proof that this sampling campaign really did cut out the competition and make students thirsty for more.
61%
were more likely to buy it again
42%
would purchase it instead of their "usual cola brand"
1/3
Our insights haveimapct
Making your brand plan stand out, starts here
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