The clock starts here.
Dig In gets it to them in their first week at university, then proves what happened next.
Trusted by more than 150 brands, including
500,000
students reached each September.
3 in 4
UK freshers.
1,000+
halls of residence.
1M+
survey responses since 2016.
Physical trial. National scale. Measured.
Reliable
Delivered into 1,000+ halls in 90+ towns and cities every September. The audience turns up every year.
Simple to run
One brief. We handle packing, logistics, delivery and reporting.
Owned
Our own channel, mydigin, with 173,000 students on our mailing list. No platform algorithm between you and them.
Proven
Campaigns are measured with real student responses. NIVEA Soft: 98% would recommend (Freshers 2024).
1
Brief
Tell us the product, the audience and the goal.
2
Pack
Your product goes into the Dig In bag.
3
Deliver
Into 1,000+ halls in students’ first week.
4
Measure
Students tell us what they thought of it.
5
Report
Your results, straight from the students who tried it.
Four moments to meet them.
Through term, in halls.
Live Activations, through term
Your brand on its own, any time from September to June
All year, on mydigin.
mydigin, all year
Surveys, email and sampling to registered students
Trying beats being told.
89.9%
Coca-Cola
n=3,019. 2,395,000 Coca-Cola products into students’ hands in 2026.
96%
still carrying the Santander tote weeks later
Santander UK
n=50,000. 500,000 totes, 2025.
98%
would recommend Nivea Soft
Nivea
n=2,986, Freshers 2024. 87.6% likely to buy again.
90.2%
likely to buy Venus
Gillette and Venus
n=3,530, Freshers 2024. 87.4% likely to buy Gillette (n=1,703).
89.7%
likely to buy Hershey’s and Reese’s again
Hershey’s and Reese’s
n=3,381, Freshers 2024.
82.5%
likely to shop at Boots
Boots
Freshers 2024, n up to 6,093.
The State of Gen Z 2026.
What students actually think and do, from the people who meet them in week one. Dig In has collected over a million student survey responses since 2016.
Student Futures Index, with We Are Futures
The welcome experience
Attention has gone offline
Planning for a client?
Add a physical, measurable student channel to any plan. We work with media and creative agencies on Freshers and January Refreshers campaigns.